I have endless memories from childhood baking with my mom -- her Mandel Bread recipe, specifically. Typically mandel bread is hard and crunchy. My mom had the recipe her own, softening it up. It was a much-loved staple at family gatherings, a treat my friends would clean us out of every time they came over. I would always sneak a piece or two immediately after she pulled it out of the oven. 

Years later, I left the Midwest for college on the East Coast and eventually established myself as a proud Brooklynite. Before launching Wandel, I worked in the film industry, where I honed my love for storytelling in high-pressure environments. To unwind, I started baking my mom’s Mandel Bread for friends. Sharing our family’s recipe became a way to connect with my community—and with each batch, I discovered a deep sense of pride and joy.

In 2021, I began selling my newly branded Wandel Bites at the Upper East Side Farmer’s Market, where the product received rave reviews from strangers, many of whom remain loyal customers. As sales increased, I welcomed new challenges around production, packaging and marketing. My passion for Wandel, fueled in part by the encouragement of my customers, has led me to devote myself 24/7 to building the brand.